Timeline of NBA’s Expansion into China:

January  2008

The NBA announces formation of new entity “NBA China” along with combined 11% ($253m) minority stakeholders Disney, Bank of China, Legend Holdings,  Li Ka Shing Foundation and China Merchants Investments:

http://www.nba.com/news/nba_china_080114.html

May 2008

The NBA and AEG annouce plans to open up to 12 NBA level arenas:

http://www.sportsbusinessjournal.com/article/58935

June 2008

The NBA along with Marketing partners JuneYao Group join partnership to open 2,000 NBA branded stores in China:

http://www.forbes.com/2008/06/17/nba-china-franchising-face-markets-cx_jc_0617autofacescan01.html

March 2009

The NBA and Tsingtao partner up for China-wide cheerleading competion to be shown on CCTV5:

http://www.bloomberg.com/apps/news?pid=20601080&sid=a7hG9U7zYwl4

April 2009

The NBA, Chinese milk brand Mengniu, and Shandong TV announce a 3 month long China-exclusive reality TV show:

http://www.insidehoops.com/blog/?p=4035