NBA China & MySpace Partner up
 

 
Myspace.cn and NBA China have announced the launch of an interactive community for NBA fans in China. The site can be found at http://nba.myspace.cn/ and represents the first major partnership between a sports league and a social networking site.
The partnership makes sense as Myspace is looking for alternate ways that people of similar hobbies can interact, while NBA China wants to create more interaction with its growing fan base in China.  The site allows users to see official news, pictures, events, pictures, and even NBA player blogs. At …

Chinese Basketball players aren’t really a heavy talking point in the NBA these days, but they should be. Somewhere down the line, the NBA is hoping to create an NBA branded league in China. Analysts predict that with such huge interest shown in basketball in recent years, the country will be able to develop good enough players to stand toe to toe against international competition.

How much of this is truth and how much of this is just optimistic hope by NBA China stakeholders?

Inside Look at the NBA China store.